Two months after its release and less than 35K units sold, Amazon dropped the price of the phone from a base price of $650 dollars to just 99 cents with a two-year contract. Its hefty price tag put off many Amazon customers, its 3D features were flashy but largely useless, and its Fire OS operating system was incompatible with some of the most popular apps out there, like Google Maps. Why would the Fire Phone be any different? Illustration: Hank Ewbank Photograph: Frmorrison at English Wikipedia There was plenty of fanfare leading up to its release-after all, Amazon’s Kindle and Echo products were hugely popular with consumers. It was Amazon’s attempt to penetrate the smartphone market and position the company as cool and innovative instead of just cheap and convenient. The Amazon Fire Phone debuted in July 2014. But there’s one Amazon product you’re not using and likely never will: an Amazon Fire Phone. Perhaps you use Amazon Prime to get packages delivered to your doorstep at lightning speed, or maybe you’ve turned your house into a smart home with an Amazon Echo. As the world’s largest online retailer, most of us interact with the company in one way or another. So, why did the Amazon Fire Phone fail and why should L&D leaders care? Here’s what you should know. Instead of experiencing its usual spectacular success, the company experienced a high-profile and unequivocal failure.īut there’s a lesson in everything, and there’s a lot to learn from Amazon’s smartphone failure especially around the importance of developing a robust understanding of your user audience. Amazon intended it to become the next big smartphone, rivaling giants like Apple and Samsung. The Amazon Fire Phone (if you blinked, you might’ve missed it!) hit the markets in 2014. Looking for a fresh perspective to inspire your approach to learning? Sometimes that means taking a look at the successes and failures of other industries and applying the lessons to L&D.
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